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Sep 22

A Look Back: Demers Avenue 1938 by Zoe Bruggeman

Posted on September 22, 2021 at 9:10 AM by Genesis Gaule

Demers Ave circa 1938 featuring neon signs for Luck Strike Peerless Beer, Wonderbar, and W M Stiens

Though today architecture favors sharp, simplistic shapes, DeMers Avenue hasn’t strayed far from this Image. This image is from 1938 found in A Meeting of the Reds: East Grand Forks 1887-1987, Volume 2. Page 649. Back when neon signs were in its golden years from 1923 to the late 1950s. And though neon gave way to LED lights, it still shines an aesthetic light on history.

Browse our RRV Special Collection at the library for more Red River Valley history!


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